Archive for the ‘social media marketing’ Tag

Facebook vs. LinkedIn, what would you choose?

As of late, friends and friends of friends ask me the same question.  Which is better, Facebook or LinkedIn?  This question comes up every weekend, without fail.  They then tell me they have a LinkedIn account but never do anything with it.  The only thing they ever do is accept invitations.

The real question here is: What are you trying to accomplish with either of these Social Mediums?  Are you using Social Media to build business connections? Brand? Actively engage customers or potential customers? Is your company better suited to promote products or services via Facebook events/offers or is your business better suited for one on one networking?  .  The truth is they are both well suited for business but companies have to decide if they can handle both mediums effectively and ongoing.  If they don’t have the time or personnel to manage both social media vehicles, opt for the one that works best with your business model.

     

Interesting Facts:

1. There are 55 million LinkedIn users and 155 million Facebook users in the United States

2.  326 million minutes are spent monthly on LinkedIn vs. 53.5 billion minutes on Facebook monthly in the U.S.

3.  22.5 million LinkedIn users ages 35+ in the U.S. vs. 51 million uses ages 35 to 64 in the U.S.

If you would like more information please contact Cheryl@intercongroup.

http://www.intercongroup.com

*Source Socialmouths.com

http://socialmouths.com/blog/2012/02/06/linkedin-or-facebook/
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Caught In A Paradigm Shift – From Outbound Marketing to Inbound Marketing

Little did we know as pioneers in the Search Engine Optimization field in 1996, that The InterCon Group was present at the very beginning of a paradigm shift as to how marketing messages are delivered to the masses.  The shift from an outbound model to an inbound model was just beginning to take hold.

Since the Internet and search has become commonplace, (and now you can add social media), marketing has transitioned from an outbound traditional model to an inbound model.  Let me explain.

When thinking of making a purchasing decision, people today prefer to do their research via Googling  the keyword  of the product or service they are interested in, visiting social media sites to see what others are saying about it, reading blogs to get more information, or watching videos, etc. These are all examples of inbound marketing.  The question is, why do people prefer this method today?

Inbound marketing is a 2 way communication.  The consumer comes to you ready to make a purchase and you as a savvy marketer, provide value to them by educating them (and entertaining them) via your website or the mediums previously listed.

This is opposite of outbound marketing (1 way communication) where consumers are sought out via billboards, TV commercials, direct mail, phone soliciting, radio commercials, etc. wherever they are and whether or not they are in the purchasing mode.  You, as a marketer often provide no value and rarely educate your consumer this way.  In fact to a majority of people, you are intrusive and annoying.

Facts to support this:

  • 200 million Americans registered for the do not call list
  • 86% of people skip TV ads
  • 91% – of email users unsubscribe from an email they previously opted into.
  • 44% of direct mail is never opened.

More facts:

  • 67% of B2C companies have acquired a customer via Facebook.
  • The number of marketers who say Facebook is critical to their business increased 83% in the last 2 years.
  • 42% have acquired a customer via Twitter.
  • 57% have acquired a customer via a blog.

When you engage your target market with interesting and useful content and combine it with a strong presence, you will reap the benefits by obtaining new business.

Another advantage? Inbound marketing costs approximately 67% less per lead than traditional outbound marketing. 

 Today’s consumers are more educated and as a result, will never return to responding well to outbound marketing/advertising.

*All statistics are from ComScore.  (ComScore is a global leader in measuring the digital world and preferred source of digital business analytics).

 

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