The True Price Companies Pay for Lack of Search Engine Visibility

Let’s assume (unrealistically as it may be) all decision makers understand search engine optimization/marketing.  An abundance of these decision makers however, forgo the SEO effort entirely.  Why?  Typically it comes down to 3 reasons:

• Cost/Value… Uncertain the value of SEO/SEM outweighs the cost
• Time/Commitment… concerned about their/staff time commitment
• Fear of the Unknown… deluge of work or not  enough work

By far, cost is the primary barrier to SEO implementation.  There is no short-cut to successful SEO! A considerable amount of time and expertise is required to deliver sustainable and actionable online visibility. This doesn’t come free … even if the services are performed by in-house staff. What these decisions makers fail to realize is the true cost of lost opportunity/sales heavily outweigh the cost of SEO services.

The following information contains actual data recently mined for a potential client.  This is just a snippet of the entire report, but the numbers support our position.  Just 10 keywords deliver nearly 22,000 searches/month which equates to nearly 265,000 searches/year.  A conservative 3% click rate would yield 10,500 leads.  Furthermore, a very conservative 2% conversion rate would produce 200+ sales.  Imagine the potential if hundreds of keywords were properly optimized and not just 10!  With an average sale of $1,000-$1,500.00, revenue would exceed $265,000!

In this case, lack of search engine visibility resulted in $265,000 of lost earnings potential!  This is a huge price to pay for any business.  An annual SEO investment of less than $20,000 can yield double-digit returns.

KEYWORD PHRASES PEOPLE ARE SEARCHING		ACTUAL # OF SEARCHES/MONTH/USA		CURRENT SEO VISIBILITY
blow molding machines		1300		Not in Top 30
thermoform plastic		1600		Not in Top 30
plastic extrusion		9900		Not in Top 30
thermoforming equipment		1000		Not in Top 30
rubber extrusion		1900		Not in Top 30
plastic extrusion companies		480		Not in Top 30
plastic profiles		880		Not in Top 30
sheet extrusion		1000		Not in Top 30
extruded plastic profiles		260		Not in Top 30
plastic processing		3600		Not in Top 30
TOTALS		21,920 Searches/Mo		Current Visibility – 0
				LOST OPPORTUNITY –  21,920 SEARCHES/Mo.

Internet Marketing in 2011…

I recently read an article, by Brian Massey, about Internet Marketing in 2011.  (http://www.clickz.com/3636007).  This article provides a unique comparison between the utilization of internet marketing disciplines and a card game.  Massey states, the more cards a company holds, or the more disciplines they implement, the more competitive they are.    A company can and should use as many strategies as possible when developing an Internet Marketing Campaign

Contact The InterCon Group, Search Engine Marketers to assist you with your Internet Marketing Campaign.  Put our knowledge and expertise in Pay Per Click advertising,  Search Engine Optimization , and website development to work for you.  The InterCon Group is a SEM Firm specializing in comprehensive online marketing services.