Archive for the ‘linking and SEO’ Tag

Blog about Blogging?

Why should you Blog? Very simply, the more you talk about you the more popular you become.  Why not tell people about your products or services, daily or even weekly.  It’s so simple to do and doesn’t cost a cent.  You can also get a higher page rank by blogging.  There are so many elements of optimizing your website and blogging is just one of them.  I would suggest hiring a search engine marketing professional to do the difficult stuff correctly.

Some suggested ideas to blog about:

  • Products & Services – advertise your online business.
  • Post relevant content regularly – search engines love fresh, new news.

The more relevant information you can provide to your visitors the more they will be enticed to revisit your site.

Blogging alone can drive more traffic to your site, but alone it is not enough.  It is just one piece to the puzzle.  Combine blogging with other tested search engine optimization methods to get the best results.  When hiring a SEM firm, they will provide: keyword research, link building, meta tagging, anchor text, sitemap submissions and a multitude of other key elements that go into any true search engine optimization campaign.  Search Engines are changing their algorithms so frequently it’s almost impossible to keep up with, unless you hire a professional.

Why choose one search engine marketing strategy over another?

There are 2 main search engine marketing strategies to choose from;

1. SEO, Search Engine Optimization (Organic)

2. PPC, Pay per Click advertising

There are many schools of thought as to which marketing option is best for your business.  It pretty much boils down to your budget and patience level.

Paid marketing, or PPC, is a great way to drive targeted traffic to your site quickly.  Each time your ad is clicked you are charged a fee, hence the name “Pay Per Click”.  You determine the daily budget, but once your budget is met, your ad no longer appears in the sponsored listings until the next day.  An ad can only be shown if there is money in your account therefore, let’s say you run out of money by 10:00 am and someone is searching your product or service at 12:00 noon, your ad will not appear and you will miss out on a viable lead.

On the flip side, SEO or organic optimization takes longer to achieve top ranking but once your site is indexed by the search engines, your ad will be displayed in the SERP’s listing.  A visitor can be searching your product or service on the internet “24/7” and there is no fee if they click on your listing.  Why not drive visitors to your site day or night?

Studies have proven organic optimization (SEO) is a more favorable return on investment compared to more traditional forms of advertising such as snail mail, radio and television.  There are many variables that are required to achieve top ranking organically such as:

  1. Relevant content
  2. Keyword research
  3. Linking – relevant
  4. Keyword density
  5. Web design (easy to use navigation)

These are just a few of the items that must be in place before you start to see ranking progress.  Contact The InterCon Group, Search Engine Marketers to assist you with your Pay per Click campaigns and/or Search Engine Optimization. The InterCon Group is a SEM Firm specializing in comprehensive online marketing services.  Let us put our experience and knowledge to work for you.

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