Archive for the ‘link development’ Tag

Blog about Blogging?

Why should you Blog? Very simply, the more you talk about you the more popular you become.  Why not tell people about your products or services, daily or even weekly.  It’s so simple to do and doesn’t cost a cent.  You can also get a higher page rank by blogging.  There are so many elements of optimizing your website and blogging is just one of them.  I would suggest hiring a search engine marketing professional to do the difficult stuff correctly.

Some suggested ideas to blog about:

  • Products & Services – advertise your online business.
  • Post relevant content regularly – search engines love fresh, new news.

The more relevant information you can provide to your visitors the more they will be enticed to revisit your site.

Blogging alone can drive more traffic to your site, but alone it is not enough.  It is just one piece to the puzzle.  Combine blogging with other tested search engine optimization methods to get the best results.  When hiring a SEM firm, they will provide: keyword research, link building, meta tagging, anchor text, sitemap submissions and a multitude of other key elements that go into any true search engine optimization campaign.  Search Engines are changing their algorithms so frequently it’s almost impossible to keep up with, unless you hire a professional.

Link Development

Link Development is one of the most important and critical tools Search Engine Marketing Specialists use to increase a website’s search engine visibility, popularity and rankings. Link Popularity is defined as “the number of links pointing to your website from other websites.” Typically, search engines consider a website important and rank it higher in Search Engine Results pages(SERP) if other important websites link to that website. The link counts as a”vote” for your website and helps establish credibility in the eyes of major search engines such as Google, Yahoo and MSN.

Enhancing link popularity also improves the Google PageRank of your website. PageRank is Google’s measurement tool, a “patented formula” used to determine the importance and popularity of a website. The higher the PageRank of your website, the better its position in the search engine result pages (SERP). Search engines also consider the PageRank of the pages that link to your site, and their relevance to your industry. Links from pages that have industry relevance to your website and also have a high PageRank give your site greater value.

However, not all links are considered beneficial. Search engines such as Google, Yahoo and MSN devalue links from “Free for All sites” and Link Exchange sites, thus it is best to avoid these altogether. In order to gain maximum search engine optimization (SEO) benefits from an incoming link, it is essential that the site linking to you contains content or information that is relevant to your site.

If executed correctly, link building can improve the search engine ranking of your web page, and ultimately influence the importance of your site. In addition to improving search engine ranking, some other benefits of linking are:

1. Links Create Direct Traffic to your site;

2. Links create and build user and search engine trust;

3. Links Inform Search Engines and Users about the content of your site;

4. Links Are Free Advertising;

5. Links Reveal Strategic Partnerships;

6. Links Are Assets – They Add Value to Your Property;

7. Links provide opportunity for branding.

Although many factors contribute to the overall success and high ranking of your website, remember that you must continue to build the quality and number of inbound links to your site. This is especially true if there are a lot of competing websites in your industry.

Let the Search Engine Marketing Specialists at The InterCon Group develop and execute your Link Development Strategy today.

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