Archive for the ‘facebook’ Tag

Why you should be using hashtags in your marketing effort (Super Bowl Edition)

2013 Super Bowl ads were inundated with hashtags… up 273% from 2012 to be exact.  50% of the aired ads prominently featured a hashtag, which translated to more than 300,000 impressions on Sunday alone.  Facebook, on the other hand, was only mentioned in 4 of the 52 spots.  This is a big change from last year’s Super Bowl where Twitter and Facebook tied with 8 ad mentions.  Not so surprisingly, some very large brands incorporated hashtags this year.

As originially reported in the Marketing Land blog, this year there were some big brands that put hashtags in their ads:

    1. M&Ms – #betterwithmms
    2. Audi – #braverywins
    3. Hyundai – #pickyourteam
    4. GoDaddy – #thekiss
    5. Doritos – #doritos
    6. Best Buy – #infiniteanswers
    7. Disney Oz – #disneyoz
    8. Fast & Furious movie – #fastandfurious
    9. Toyota – #wishgranted
    10. Doritos – #doritos
    11. Calvin Klein – #calvinklein
    12. – #nodrama
    13. Bud Light – #herewego
    14. Hyundai Sonata – #epicplaydate
    15. Volkswagen – #gethappy
    16. Subway – #15yrwinningstreak
    17. Subway – #FebruANY
    18. Bud Light – #herewego
    19. Subway – #FebruANY
    20. Bud Light – #herewego
    21. MiO Fit – #changestuff
    22. Pistachios – #crackinstyle
    23. Speed Stick – #handleit
    24. Budweiser Clydesdales – #clydesdales
    25. Tide – #miraclestain
    26. Samsung – #thenextbigthing

Advertising is ramping up in 2013… especially on the second screen.  Take advantage of the many opportunities available!  Give us a shout so we can show you how to level the playing field and build your brand.

Here was the most tweeted hashtag ad:

Facebook vs. LinkedIn, what would you choose?

As of late, friends and friends of friends ask me the same question.  Which is better, Facebook or LinkedIn?  This question comes up every weekend, without fail.  They then tell me they have a LinkedIn account but never do anything with it.  The only thing they ever do is accept invitations.

The real question here is: What are you trying to accomplish with either of these Social Mediums?  Are you using Social Media to build business connections? Brand? Actively engage customers or potential customers? Is your company better suited to promote products or services via Facebook events/offers or is your business better suited for one on one networking?  .  The truth is they are both well suited for business but companies have to decide if they can handle both mediums effectively and ongoing.  If they don’t have the time or personnel to manage both social media vehicles, opt for the one that works best with your business model.


Interesting Facts:

1. There are 55 million LinkedIn users and 155 million Facebook users in the United States

2.  326 million minutes are spent monthly on LinkedIn vs. 53.5 billion minutes on Facebook monthly in the U.S.

3.  22.5 million LinkedIn users ages 35+ in the U.S. vs. 51 million uses ages 35 to 64 in the U.S.

If you would like more information please contact Cheryl@intercongroup.

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