Archive for the ‘Uncategorized’ Category

The True Price Companies Pay for Lack of Search Engine Visibility

Let’s assume (unrealistically as it may be) all decision makers understand search engine optimization/marketing.  An abundance of these decision makers however, forgo the SEO effort entirely.  Why?  Typically it comes down to 3 reasons:

  • Cost/Value… Uncertain the value of SEO/SEM outweighs the cost
  • Time/Commitment… concerned about their/staff time commitment
  • Fear of the Unknown… deluge of work or not  enough work

By far, cost is the primary barrier to SEO implementation.  There is no short-cut to successful SEO! A considerable amount of time and expertise is required to deliver sustainable and actionable online visibility. This doesn’t come free … even if the services are performed by in-house staff. What these decisions makers fail to realize is the true cost of lost opportunity/sales heavily outweigh the cost of SEO services.

The following information contains actual data recently mined for a potential client.  This is just a snippet of the entire report, but the numbers support our position.  Just 10 keywords deliver nearly 22,000 searches/month which equates to nearly 265,000 searches/year.  A conservative 3% click rate would yield 10,500 leads.  Furthermore, a very conservative 2% conversion rate would produce 200+ sales.  Imagine the potential if hundreds of keywords were properly optimized and not just 10!  With an average sale of $1,000-$1,500.00, revenue would exceed $265,000!

In this case, lack of search engine visibility resulted in $265,000 of lost earnings potential!  This is a huge price to pay for any business.  An annual SEO investment of less than $20,000 can yield double-digit returns.

KEYWORD PHRASES PEOPLE ARE SEARCHING   ACTUAL # OF SEARCHES/MONTH/USA    CURRENT SEO VISIBILITY
blow molding machines 1300 Not in Top 30
thermoform plastic 1600 Not in Top 30
plastic extrusion 9900 Not in Top 30
thermoforming equipment 1000 Not in Top 30
rubber extrusion 1900 Not in Top 30
plastic extrusion companies 480 Not in Top 30
plastic profiles 880 Not in Top 30
sheet extrusion 1000 Not in Top 30
extruded plastic profiles 260 Not in Top 30
plastic processing 3600 Not in Top 30
TOTALS  21,920 Searches/Mo   Current Visibility – 0
LOST OPPORTUNITY –  21,920 SEARCHES/Mo.
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Beginner’s Guide of Social Media Lingo

A Day in a Life of a Social Media Manager and Advocate…

Some of our clients are perfectly comfortable speaking and understanding social media lingo while others (and certainly new clients) require a dictionary to make sense of it all.   In a typical day as a social media manager, I expect to do the following:   share, follow, connect, like, friend, invite, join, pin or repin as well as …..blog (you are reading it right now!)

The lingo used in today’s social media world has evolved into a unique language of its own.  If you are not socially active and do not spend time on these sites you may find yourself dazed, confused and even become frustrated with the lingo if you decide to jump in.

With that in mind, I have developed a beginner’s guide of the most commonly used terms on the most popular social media sites.   Please note, these are only the basic terms, but enough to get a new user started. Feel free to share your favorite social media site and terms in the comment field below.

Terms in bold are used to perform an action on the corresponding social media sites.

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