Archive for the ‘Search Engine Marketing’ Category

Is Google Alerts the next product to die?

Image representing Google Alerts as depicted i...

Image via CrunchBase

 

For most people, Alerts notifications are trickling to a halt. There hasn’t been a major update to the service in years, and it seems that internal development on it has stalled. Google Alerts is a free service that monitors indexing that the Google search engine does to the web. If a search term matches what is indexed, you will get an email alert. These indexing alerts seem to be slowing down, even when someone is posting a ton of content of the internet.

Users from Danny Sullivan of Search Engine Land to Christina Warren of Mashable are reporting missed terms or outright outages of coverage. With the sudden death of Google Reader, even pro-Google advocates are worried that this is the next service that will go. So what should you do?


It’s time that you consider moving off Google Alerts to a different service. Not only will your reliability improve, but you are less likely to be blindsided by a the sudden demise of a beloved service. There are many other services available now, such as Mention or Infoxicate.

Do you have a favorite alert service? Let us know in the comments.

Caught In A Paradigm Shift – From Outbound Marketing to Inbound Marketing

Little did we know as pioneers in the Search Engine Optimization field in 1996, that The InterCon Group was present at the very beginning of a paradigm shift as to how marketing messages are delivered to the masses.  The shift from an outbound model to an inbound model was just beginning to take hold.

Since the Internet and search has become commonplace, (and now you can add social media), marketing has transitioned from an outbound traditional model to an inbound model.  Let me explain.

When thinking of making a purchasing decision, people today prefer to do their research via Googling  the keyword  of the product or service they are interested in, visiting social media sites to see what others are saying about it, reading blogs to get more information, or watching videos, etc. These are all examples of inbound marketing.  The question is, why do people prefer this method today?

Inbound marketing is a 2 way communication.  The consumer comes to you ready to make a purchase and you as a savvy marketer, provide value to them by educating them (and entertaining them) via your website or the mediums previously listed.

This is opposite of outbound marketing (1 way communication) where consumers are sought out via billboards, TV commercials, direct mail, phone soliciting, radio commercials, etc. wherever they are and whether or not they are in the purchasing mode.  You, as a marketer often provide no value and rarely educate your consumer this way.  In fact to a majority of people, you are intrusive and annoying.

Facts to support this:

  • 200 million Americans registered for the do not call list
  • 86% of people skip TV ads
  • 91% – of email users unsubscribe from an email they previously opted into.
  • 44% of direct mail is never opened.

More facts:

  • 67% of B2C companies have acquired a customer via Facebook.
  • The number of marketers who say Facebook is critical to their business increased 83% in the last 2 years.
  • 42% have acquired a customer via Twitter.
  • 57% have acquired a customer via a blog.

When you engage your target market with interesting and useful content and combine it with a strong presence, you will reap the benefits by obtaining new business.

Another advantage? Inbound marketing costs approximately 67% less per lead than traditional outbound marketing. 

 Today’s consumers are more educated and as a result, will never return to responding well to outbound marketing/advertising.

*All statistics are from ComScore.  (ComScore is a global leader in measuring the digital world and preferred source of digital business analytics).

 

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