Archive for the ‘PPC Marketing’ Category

Google’s Bid-Per-Call Feature

Google Paid Search Ad

Google recently implemented a Bid-Per-Call feature.  Bid- Per-Call is an enhanced version of Google’s Click to Call.  Bid-Per-Call allows advertisers to bid for phone calls in the same manner they bid for clicks  in standard PPC search ads.

Bid-Per-Call works by assigning and placing a toll-free forwarding number adjacent to the advertiser’s paid search ads.  If a potential customer sees the ad and calls the tracking phone number the call is automatically routed to the advertiser’s business line.   Google Adwords provides statistics to identify and assess ROI. The data details each call including: call time, duration, caller area code, and the adgroup delivery the call.

Call The InterCon Group today to learn how we can make Google’s new Bid-Per-Call feature will work for you and your paid search ad campigan.

Why choose one search engine marketing strategy over another?

There are 2 main search engine marketing strategies to choose from;

1. SEO, Search Engine Optimization (Organic)

2. PPC, Pay per Click advertising

There are many schools of thought as to which marketing option is best for your business.  It pretty much boils down to your budget and patience level.

Paid marketing, or PPC, is a great way to drive targeted traffic to your site quickly.  Each time your ad is clicked you are charged a fee, hence the name “Pay Per Click”.  You determine the daily budget, but once your budget is met, your ad no longer appears in the sponsored listings until the next day.  An ad can only be shown if there is money in your account therefore, let’s say you run out of money by 10:00 am and someone is searching your product or service at 12:00 noon, your ad will not appear and you will miss out on a viable lead.

On the flip side, SEO or organic optimization takes longer to achieve top ranking but once your site is indexed by the search engines, your ad will be displayed in the SERP’s listing.  A visitor can be searching your product or service on the internet “24/7” and there is no fee if they click on your listing.  Why not drive visitors to your site day or night?

Studies have proven organic optimization (SEO) is a more favorable return on investment compared to more traditional forms of advertising such as snail mail, radio and television.  There are many variables that are required to achieve top ranking organically such as:

  1. Relevant content
  2. Keyword research
  3. Linking – relevant
  4. Keyword density
  5. Web design (easy to use navigation)

These are just a few of the items that must be in place before you start to see ranking progress.  Contact The InterCon Group, Search Engine Marketers to assist you with your Pay per Click campaigns and/or Search Engine Optimization. The InterCon Group is a SEM Firm specializing in comprehensive online marketing services.  Let us put our experience and knowledge to work for you.

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