Archive for the ‘LinkedIn’ Category

Beginner’s Guide of Social Media Lingo

A Day in a Life of a Social Media Manager and Advocate…

Some of our clients are perfectly comfortable speaking and understanding social media lingo while others (and certainly new clients) require a dictionary to make sense of it all.   In a typical day as a social media manager, I expect to do the following:   share, follow, connect, like, friend, invite, join, pin or repin as well as … (you are reading it right now!)

The lingo used in today’s social media world has evolved into a unique language of its own.  If you are not socially active and do not spend time on these sites you may find yourself dazed, confused and even become frustrated with the lingo if you decide to jump in.

With that in mind, I have developed a beginner’s guide of the most commonly used terms on the most popular social media sites.   Please note, these are only the basic terms, but enough to get a new user started. Feel free to share your favorite social media site and terms in the comment field below.

Terms in bold are used to perform an action on the corresponding social media sites.

Facebook vs. LinkedIn, what would you choose?

As of late, friends and friends of friends ask me the same question.  Which is better, Facebook or LinkedIn?  This question comes up every weekend, without fail.  They then tell me they have a LinkedIn account but never do anything with it.  The only thing they ever do is accept invitations.

The real question here is: What are you trying to accomplish with either of these Social Mediums?  Are you using Social Media to build business connections? Brand? Actively engage customers or potential customers? Is your company better suited to promote products or services via Facebook events/offers or is your business better suited for one on one networking?  .  The truth is they are both well suited for business but companies have to decide if they can handle both mediums effectively and ongoing.  If they don’t have the time or personnel to manage both social media vehicles, opt for the one that works best with your business model.


Interesting Facts:

1. There are 55 million LinkedIn users and 155 million Facebook users in the United States

2.  326 million minutes are spent monthly on LinkedIn vs. 53.5 billion minutes on Facebook monthly in the U.S.

3.  22.5 million LinkedIn users ages 35+ in the U.S. vs. 51 million uses ages 35 to 64 in the U.S.

If you would like more information please contact Cheryl@intercongroup.

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