Why you should be using hashtags in your marketing effort (Super Bowl Edition)

2013 Super Bowl ads were inundated with hashtags… up 273% from 2012 to be exact.  50% of the aired ads prominently featured a hashtag, which translated to more than 300,000 impressions on Sunday alone.  Facebook, on the other hand, was only mentioned in 4 of the 52 spots.  This is a big change from last year’s Super Bowl where Twitter and Facebook tied with 8 ad mentions.  Not so surprisingly, some very large brands incorporated hashtags this year.

As originially reported in the Marketing Land blog, this year there were some big brands that put hashtags in their ads:

1. M&Ms – #betterwithmms
2. Audi – #braverywins
3. Hyundai – #pickyourteam
4. GoDaddy – #thekiss
5. Doritos – #doritos
6. Best Buy – #infiniteanswers
7. Disney Oz – #disneyoz
8. Fast & Furious movie – #fastandfurious
9. Toyota – #wishgranted
10. Doritos – #doritos
11. Calvin Klein – #calvinklein
12. Cars.com – #nodrama
13. Bud Light – #herewego
14. Hyundai Sonata – #epicplaydate
15. Volkswagen – #gethappy
16. Subway – #15yrwinningstreak
17. Subway – #FebruANY
18. Bud Light – #herewego
19. Subway – #FebruANY
20. Bud Light – #herewego
21. MiO Fit – #changestuff
22. Pistachios – #crackinstyle
23. Speed Stick – #handleit
24. Budweiser Clydesdales – #clydesdales
25. Tide – #miraclestain
26. Samsung – #thenextbigthing

Advertising is ramping up in 2013… especially on the second screen.  Take advantage of the many opportunities available!  Give us a shout so we can show you how to level the playing field and build your brand.

Here was the most tweeted hashtag ad:

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Beginner’s Guide of Social Media Lingo

A Day in a Life of a Social Media Manager and Advocate…

Some of our clients are perfectly comfortable speaking and understanding social media lingo while others (and certainly new clients) require a dictionary to make sense of it all.   In a typical day as a social media manager, I expect to do the following:   share, follow, connect, like, friend, invite, join, pin or repin as well as …..blog (you are reading it right now!)

The lingo used in today’s social media world has evolved into a unique language of its own.  If you are not socially active and do not spend time on these sites you may find yourself dazed, confused and even become frustrated with the lingo if you decide to jump in.

With that in mind, I have developed a beginner’s guide of the most commonly used terms on the most popular social media sites.   Please note, these are only the basic terms, but enough to get a new user started. Feel free to share your favorite social media site and terms in the comment field below.

Terms in bold are used to perform an action on the corresponding social media sites.