Archive for the ‘Analytics & Statistics’ Category

New Click-to-Call Feature From Google

Now people searching using their smart phones can click a phone number in the ad and be connected to a business.  Rather than being charged for a ‘click’, the  advertisers is charged for the ‘click to call’… This works on the same principle as the pay-per-click feature in Google Adwords.

Helen Leggatt@Biz Report states, “After trial participants experienced “improved” click-through rates (from 5% to 30%) and increased telephone calls, as well as more traffic to their websites,  Google has decided to roll out the click-to-call service to all advertisers.

The cost to advertisers is the same as the cost for a click, which is a relatively inexpensive way to get a conversion or lead from an interested consumer.

“Many local advertisers – large and small – want to receive calls rather than clicks. And this new option provides a great deal of value and new possibilities for those advertisers. It’s also a bargain – call for the price of a click – for early advertisers, compared to more formal pay-per-call programs out there today,”  says Greg Sterling, principal analyst at Sterling Market Intelligence.

For more information on how to participate in this latest marketing feature from Google contact, The InterCon Group Search Engine Marketing Consultants at 866-488-8424.

Website Usability versus Visitor Engagement Reality… Are They One and the Same?

We all know the importance of developing an intuitive Website that meets the needs of our customers.  We structure our navigational maps to deliver content within a click or two.

We conduct keyword research to identify highly searched or niche phrases relevant to our customer’s needs and forms the foundation for our content architecture. We review usability studies and website development best practices; we assess competitor and industry specific informational sites.  We spend months in development and are confident we’ve done the job right.

The Website is launched and data is mined from the onset.  The initial visitor data shows disappointing results in terms of user engagement… how could that be since we did everything right… by the book?  It is not uncommon to build a site ‘correctly’ in terms of on-site components. The real question is, do the components engage your audience?  Will visitors tell their friends and colleagues about it?  Will content areas gain viral exposure?

It is important to determine the areas dragging your site stats down? Replenish poorly performing areas with interactive content.  Study visitor trends and continually make Website adjustments to deliver a superior customer experience.

A structurally correct, content oriented Website does not necessarily equate to optimal performance…

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