Archive for November, 2013|Monthly archive page
The True Price Companies Pay for Lack of Search Engine Visibility
Filed under: Uncategorized | Tags: Internet Marketing, Online Visibility, Sales Acquisitions, Sales Revenue, Search Engine Marketing, Search Engine Optimization, Search Engine Ranking, search marketing, SEM, SEO
Leave a comment Let’s assume (unrealistically as it may be) all decision makers understand search engine optimization/marketing. An abundance of these decision makers however, forgo the SEO effort entirely. Why? Typically it comes down to 3 reasons:
- Cost/Value… Uncertain the value of SEO/SEM outweighs the cost
- Time/Commitment… concerned about their/staff time commitment
- Fear of the Unknown… deluge of work or not enough work
By far, cost is the primary barrier to SEO implementation. There is no short-cut to successful SEO! A considerable amount of time and expertise is required to deliver sustainable and actionable online visibility. This doesn’t come free … even if the services are performed by in-house staff. What these decisions makers fail to realize is the true cost of lost opportunity/sales heavily outweigh the cost of SEO services.
The following information contains actual data recently mined for a potential client. This is just a snippet of the entire report, but the numbers support our position. Just 10 keywords deliver nearly 22,000 searches/month which equates to nearly 265,000 searches/year. A conservative 3% click rate would yield 10,500 leads. Furthermore, a very conservative 2% conversion rate would produce 200+ sales. Imagine the potential if hundreds of keywords were properly optimized and not just 10! With an average sale of $1,000-$1,500.00, revenue would exceed $265,000!
In this case, lack of search engine visibility resulted in $265,000 of lost earnings potential! This is a huge price to pay for any business. An annual SEO investment of less than $20,000 can yield double-digit returns.
| KEYWORD PHRASES PEOPLE ARE SEARCHING | ACTUAL # OF SEARCHES/MONTH/USA | CURRENT SEO VISIBILITY | ||
| blow molding machines | 1300 | Not in Top 30 | ||
| thermoform plastic | 1600 | Not in Top 30 | ||
| plastic extrusion | 9900 | Not in Top 30 | ||
| thermoforming equipment | 1000 | Not in Top 30 | ||
| rubber extrusion | 1900 | Not in Top 30 | ||
| plastic extrusion companies | 480 | Not in Top 30 | ||
| plastic profiles | 880 | Not in Top 30 | ||
| sheet extrusion | 1000 | Not in Top 30 | ||
| extruded plastic profiles | 260 | Not in Top 30 | ||
| plastic processing | 3600 | Not in Top 30 | ||
| TOTALS | 21,920 Searches/Mo | Current Visibility – 0 | ||
| LOST OPPORTUNITY – 21,920 SEARCHES/Mo. |
