Google’s Bid-Per-Call Feature

Google Paid Search Ad

Google recently implemented a Bid-Per-Call feature.  Bid- Per-Call is an enhanced version of Google’s Click to Call.  Bid-Per-Call allows advertisers to bid for phone calls in the same manner they bid for clicks  in standard PPC search ads.

Bid-Per-Call works by assigning and placing a toll-free forwarding number adjacent to the advertiser’s paid search ads.  If a potential customer sees the ad and calls the tracking phone number the call is automatically routed to the advertiser’s business line.   Google Adwords provides statistics to identify and assess ROI. The data details each call including: call time, duration, caller area code, and the adgroup delivery the call.

Call The InterCon Group today to learn how we can make Google’s new Bid-Per-Call feature will work for you and your paid search ad campigan.

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