Are you ready to join the social media crowd?

Today I thought it would be kind of fun to share with all of you a great example of crowdsourcing at its finest. But what is crowdsourcing exactly? Well, by definition crowdsourcing is “the act of outsourcing tasks that are traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.”  But crowdsourcing is most effective when it produces tangible results.

So here it is—one of my favorite examples of crowdsourcing. It’s from a website called “The One Million Masterpiece.” Its designers want to “create a true snapshot of global society, and sum up its diversity in one single picture.” So they’re “crowdsourcing,” utilizing web technology, asking everyone and anyone to submit their own artistic creations. Doodles, sketches, paintings, you can submit anything.

What will become of this when it’s all done? It becomes the world’s largest-ever artistic collaboration. Why is this important to all of you? Because crowdsourcing is an effective, inexpensive way to gather opinions, market research and ideas from the vast public that is online.

Companies are doing it via Twitter, Facebook  and other social media channels. We all need to learn what’s out there and what’s working. The more cost-effective the better. The next time you’re planning your business’ marketing budget do yourself a big favor. Think about how crowdsourcing and technology together can move your business forward. It’s an economical solution that can deliver phenomenal results.


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