Archive for March, 2011|Monthly archive page

Are you ready to join the social media crowd?

Today I thought it would be kind of fun to share with all of you a great example of crowdsourcing at its finest. But what is crowdsourcing exactly? Well, by definition crowdsourcing is “the act of outsourcing tasks that are traditionally performed by an employee or contractor, to a large group of people or community (a crowd), through an open call.”  But crowdsourcing is most effective when it produces tangible results.

So here it is—one of my favorite examples of crowdsourcing. It’s from a website called “The One Million Masterpiece.” Its designers want to “create a true snapshot of global society, and sum up its diversity in one single picture.” So they’re “crowdsourcing,” utilizing web technology, asking everyone and anyone to submit their own artistic creations. Doodles, sketches, paintings, you can submit anything.

What will become of this when it’s all done? It becomes the world’s largest-ever artistic collaboration. Why is this important to all of you? Because crowdsourcing is an effective, inexpensive way to gather opinions, market research and ideas from the vast public that is online.

Companies are doing it via Twitter, Facebook  and other social media channels. We all need to learn what’s out there and what’s working. The more cost-effective the better. The next time you’re planning your business’ marketing budget do yourself a big favor. Think about how crowdsourcing and technology together can move your business forward. It’s an economical solution that can deliver phenomenal results.

Social media and your company’s reputation

While I was scouring my inbox for all the latest and greatest social media news, I came across a very practical and thoughtful question posed by a  LinkedIn group member. Should your company’s online reputation match your offline reputation?

Some respondents offered an unequivocal “yes.” They compared it to your company having a different radio presence than can be offered through television.

I’m not so sure I agree. Each media has its own attributes and strengths. Each media tends to excel at a certain aspect of communications. For radio, it is the voice, the sounds, the intonation we so often miss with text messaging and email. For television, the power of the images married to words and sounds can be mesmerizing. For the internet and social media, the ability to track changing stories, issues and topics, and its rapidly expanding capacity to deliver all aspects of human communication directly to us has become overpowering, if not narcotic.

So I would have to agree that indeed social media represents not just a new set of technologies, but a potential new anthology and customer psychology into the arena. The depths to which this channel can provide communications opportunities seem endless. Because of this, as online marketers here at the InterCon Group and for the clients and business owners we serve, we need to choose wisely, and explore how we can use this channel to further deepen our customer relationships.   So tell us, what do you think?  We’d love to see and share your comments.

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