Archive for February, 2011|Monthly archive page

Check out these deeper Facebook content tools

If you’re trying to boost the number of people who “Like” you on your Facebook page (and who isn’t?), then it is going to be important for you to give people a reason to like your page. Well Facebook has a tool for you to use that will allow you to deliver different content on FBML tabs between users that are already connected to your page and users that aren’t.

Facebook’s “visible-to-connection’ tag shows the contents within one tag to those who like a page, and an entirely separate message to those who haven’t liked your page. The tag makes it possible for you to make your FBML tab available only to those who are a fan of your page, and a terrific marketing tool for things like coupons, trials, samples, sales and advanced looks at a special product or service you’re planning to offer.

When utilizing the code, make sure the messaging you send to non-connected users includes text instructing them to like the page for more information, with a ‘Like’ button included to make the process quick and easy. If you’re using this tag for the first time, just be aware that the tag could throw some users for a loop, as it only allows those with Facebook accounts the ability to view the content.

Users that are not logged into Facebook will not be able to see the content. Think you might be ready to try this tag? For more detailed technical information on how to implement this code, check out the visible-to-connection tag and the else tag on Facebook.  If you’re interested in learning more about custom Facebook applications, contact The InterCon Group today.

Keep your friends close–especially on Facebook

If you work in social media, and your Facebook “friends” are exposed to colleagues (some of whom you may not be aware are looking for new connections), you may want to consider protecting your Facebook friends list on occasion. But beware–with the new changes to Facebook, it is now a bit more complicated.  You can still do it, you just need to know how.

Here’s what to look for: In the upper right corner click on: Account Privacy Settings Right at the top, under the subheading of “Connecting on Facebook,” click “View Settings” The setting for “See your friend list” is about half way down. You can select one of Facebook’s defaults or click “Custom” to select specific people or friends’ lists to make this visible to or to hide your friends from. It’s that simple and easy.

I’ve needed to do this quite a bit lately for business here at The InterCon Group.  Hope this will help you manage your online connections a bit more effectively. Cheers!

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