Archive for November, 2010|Monthly archive page

Mobile Marketing – 6 Suggestions to Grow your Cell Phone List

The InterCon Group has recently launch our new text messaging (SMS) website and text messaging platform One of the most common questions our sales staff are asked is:

How do I gather cell phone numbers from our clients?  So we have put together a list of ideas to share with our readers.

  1. Signage: Whether you are hosting a special event, lecture, conference, or trade show, you can gain subscribers by having on-site signage requesting attendees to text in a keyword to receive special offers, basic information, or alerts. For example, Real estate agencies are using signage to quickly disperse information about property listings to house hunters.
  2. In-store signage examples: Useful for restaurants, retail stores, salons, and gyms. For example, if you are an apparel store and are looking to create a buzz about new merchandise arriving to the store, you would incorporate an in-store sign instructing customers to sign up to receive special discounts or offers on our new merchandise.
  3. Social media integration: The popularity of Facebook and Twitter presents a great opportunity for businesses to leverage their SMS efforts. Web widgets are extremely effective in building subscribers. Do you have a lot of Twitter followers or Facebook fans? Use those outlets to encourage fans and friends to text your keyword to your short code to opt into your “mobile special offer’s“ list.  Or place a sign up form (free with our platform) on your Website or Facebook page so people can opt-in directly from their computer.
  4. Web/Email: Whether you are asking people to text in your keyword or using a signup widget, leverage the power of the Internet to increase your contact lists! Emails are another great way to communicate with your current and potential customers. For example, if you are a marketing director at a magazine and you have an email database that you send daily news stories to, you could give your readers the opportunity to opt into your text messaging alerts to receive a discounted subscription or to receive news stories via directly to their phones.
  5. Newsletters: If you are sending out paper newsletters you can instruct people to text in your keyword to receive news or other pertinent information from your company or organization.
  6. Sweepstakes/Contests: Giving your customers the opportunity to be entered into a contest is a great way to build customer loyalty. Be sure to speak with your legal counsel to ensure you comply with state and local laws.

What ideas have you used?  Our SMS texting website will show you how text marketing can change a casual customer into a regular loyal customer.  We offer 10 free text messages just for signing up.

Next blog: Creating and sending 160 character text messages.

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