Why choose one search engine marketing strategy over another?

There are 2 main search engine marketing strategies to choose from;

1. SEO, Search Engine Optimization (Organic)

2. PPC, Pay per Click advertising

There are many schools of thought as to which marketing option is best for your business.  It pretty much boils down to your budget and patience level.

Paid marketing, or PPC, is a great way to drive targeted traffic to your site quickly.  Each time your ad is clicked you are charged a fee, hence the name “Pay Per Click”.  You determine the daily budget, but once your budget is met, your ad no longer appears in the sponsored listings until the next day.  An ad can only be shown if there is money in your account therefore, let’s say you run out of money by 10:00 am and someone is searching your product or service at 12:00 noon, your ad will not appear and you will miss out on a viable lead.

On the flip side, SEO or organic optimization takes longer to achieve top ranking but once your site is indexed by the search engines, your ad will be displayed in the SERP’s listing.  A visitor can be searching your product or service on the internet “24/7” and there is no fee if they click on your listing.  Why not drive visitors to your site day or night?

Studies have proven organic optimization (SEO) is a more favorable return on investment compared to more traditional forms of advertising such as snail mail, radio and television.  There are many variables that are required to achieve top ranking organically such as:

  1. Relevant content
  2. Keyword research
  3. Linking – relevant
  4. Keyword density
  5. Web design (easy to use navigation)

These are just a few of the items that must be in place before you start to see ranking progress.  Contact The InterCon Group, Search Engine Marketers to assist you with your Pay per Click campaigns and/or Search Engine Optimization. The InterCon Group is a SEM Firm specializing in comprehensive online marketing services.  Let us put our experience and knowledge to work for you.


4 comments so far

  1. David Hall on

    This is an interesting take on things, thanks for sharing!

    • ticg on

      Your welcome Dave….thanks for commenting


  2. Wookieman on

    A strategic SEO plan was good investment for me. Using SEO has allowed me the greatest impact of my E-Commerce. PPC worked too, but was short lived.

    • ticg on

      Thanks for your comments and we look forward to more input!

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