Archive for January, 2010|Monthly archive page

Would Your Company Want To Beat Out Your Competition for Search Engine Rankings in 2010?

Businesses can no longer rely on SEO firms to do all the work. Today, the most successful companies utilizing Search Engine Optimization (SEO) to increase sales and leads are actively involved in the process. Search engines now prefer to serve up fresh information whether it is your Website content, a press release, a blog post or a tweet.

10 areas to focus on in 2010 to help increase your online presence.

  1. Create a blog if you do not have one. Then post, post and post.
  2. Develop a social media marketing strategy and grow your audience. Create a Facebook account, set up Twitter and join LinkedIn this year.
  3. Submit new press releases regularly. Search engines love real time information freshly published.
  4. Review keywords continually and add valuable new Website content. Do not allow your site to stagnate.
  5. Create and be sure to optimize your videos. Submit them to video sharing sites like You Tube.
  6. Optimize images on your site. Did you know Google Image search is the 2nd most popular Google service?
  7. Ramp up your link development campaign. Request link placement from vendors or associations you work with. Be creative ….every relevant link counts.
  8. AVOID LINK FARMS AND OFFERS TO ACCUMULATE HUNDREDS OF LINKS IN 1 MONTH! THIS WILL GET YOU BANNED FROM THE SEARCH ENGINES!
  9. If your bounce rate is over 50% make adjustments to your Website. Then measure the difference and repeat the process until your bounce rate declines.
  10. Track phone calls by adding a dedicated 800# to your Website.
  11. Determine your KPI and measure it regularly via analytics.

CONCLUSION: Set reasonable yearly goals. Remember SEO requires patience but the rewards are worth the effort. Work with an SEO firm you trust and heed their advice and not the advice of a HIPPO. (HIghest Paid Person’s Opinion).

If you cannot find the time or don’t have the expertise for any of the above…..CALL TICG TODAY! 866.488.8424. WE CAN TAKE CARE OF “ALL THE ABOVE” FOR YOU!

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