Google Exits Radio but Will Explore Online Streaming Audio

Google’s beta test of  “Google Audio”(reselling of offline radio advertising) fared less than stellar, this Google Offline Media Blog article shares the details of the cancellation.

The InterCon Group was involved in the Google Audio Beta test program for some of our clients, we found the program to be valuable, offering good ROI especially for those clients who had branded their name or product via radio before using Google Audio.

Contact the InterCon Group, New Media Specialists, for assistance planning your next online or offline campaign.


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