Archive for February, 2009|Monthly archive page

Google Exits Radio but Will Explore Online Streaming Audio

Google’s beta test of  “Google Audio”(reselling of offline radio advertising) fared less than stellar, this Google Offline Media Blog article shares the details of the cancellation.

The InterCon Group was involved in the Google Audio Beta test program for some of our clients, we found the program to be valuable, offering good ROI especially for those clients who had branded their name or product via radio before using Google Audio.

Contact the InterCon Group, New Media Specialists, for assistance planning your next online or offline campaign.

Search Engine Marketing

From Wikipedia, the free encyclopedia

(Redirected from Search Engine Marketing)

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include:

· search engine optimization (or SEO)

· paid placement,

· contextual advertising

· paid inclusion

In 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing.

As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then in 1998. later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines.

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term “Search Engine Marketing” was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

The InterCon Group is a full service SEM firm. Call us today for details.

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