Archive for December, 2008|Monthly archive page

A Guide To Local Advertising….

Forget the Yellow Pages…..try our Search Engine Marketing services instead!

Many small businesses rely heavily on the love of local customers, and the Internet continues to be the vehicle of choice for reaching them….and its easier and more cost efficient than ever. For entrepreneurs who would rather not shell out (or simply can’t afford) as much as $1,000 for an old-fashioned ad in the Yellow Pages, there are now a host of flexible, affordable alternatives for wrangling the locals–and even calculating the return on those marketing efforts.
Nearly three-quarters of Americans go to the internet to find information about local businesses. Sometimes that’s a problem, as many small businesses still don’t have Web sites–or if they do, the site is not visitor friendly.
Search Engine Marketing Specialists and Consultants, The InterCon Group,  can help any business, ecommerce or B2B, grow.  We can:

1.    Develop your website to increase “stickiness”.
2.    Run effective e-mail marketing campaigns.
3.    Research and run SEO (Search Engine Optimization).
4.    Set up and manage PPC(Pay Per Click) campaign.
5.    Establish Linking Campaign for your site.

In the current economic climate, business owners have a real desire for accountability. With the help of  website Analytics we can now track visitors, clicks, conversions,  and even leads.  We build websites to improve search engine optimization(SEO) which helps small businesses climb in the search rankings so their websites can be found on targeted local searches and where it makes sense, national searches.

Contact our team of Local Search Marketing Consultants today!

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Facebook – It’s Not Just For Kids (Part 2)

It’s 2007 and  junior high, high school and college students everywhere are using Facebook each day outside of  school, to communicate and share information including the latest gossip, photos, videos and more.

Enter the 35+ demo, savvy to new technologies but not at as quick a pace as the average 12-30 year old. Facebook, or Social Networking sites in general, began to attract and appeal to this age group as it became apparent that social media was here to stay. The concept of staying in touch with a wide variety and large number of friends by visiting one site online is ideal no matter how old you are. The number of 35+ Facebook users continues to grow each day.

So how can you use Facebook to market your business, what value does it provide other than as a communication tool for networking among friends? Once you sign up for Facebook, you can search and find groups of others who have shared interests and spread out your reach to these other users or “networks”. You can create a page for your business and provide the link to this page in your profile.

Does it drive visitors in large numbers to your website? It can, but as each business is so unique, your marketing efforts via Facebook must be carefully planned and executed to effectively utilize this amazing new opportunity.

Contact Social Media Marketing Specialists to claim your place on Facebook, Friendster, or MySpace, we can help grow your online presence and to learn more about Social Media.

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