Link Development

Link Development is one of the most important and critical tools Search Engine Marketing Specialists use to increase a website’s search engine visibility, popularity and rankings. Link Popularity is defined as “the number of links pointing to your website from other websites.” Typically, search engines consider a website important and rank it higher in Search Engine Results pages(SERP) if other important websites link to that website. The link counts as a”vote” for your website and helps establish credibility in the eyes of major search engines such as Google, Yahoo and MSN.

Enhancing link popularity also improves the Google PageRank of your website. PageRank is Google’s measurement tool, a “patented formula” used to determine the importance and popularity of a website. The higher the PageRank of your website, the better its position in the search engine result pages (SERP). Search engines also consider the PageRank of the pages that link to your site, and their relevance to your industry. Links from pages that have industry relevance to your website and also have a high PageRank give your site greater value.

However, not all links are considered beneficial. Search engines such as Google, Yahoo and MSN devalue links from “Free for All sites” and Link Exchange sites, thus it is best to avoid these altogether. In order to gain maximum search engine optimization (SEO) benefits from an incoming link, it is essential that the site linking to you contains content or information that is relevant to your site.

If executed correctly, link building can improve the search engine ranking of your web page, and ultimately influence the importance of your site. In addition to improving search engine ranking, some other benefits of linking are:

1. Links Create Direct Traffic to your site;

2. Links create and build user and search engine trust;

3. Links Inform Search Engines and Users about the content of your site;

4. Links Are Free Advertising;

5. Links Reveal Strategic Partnerships;

6. Links Are Assets – They Add Value to Your Property;

7. Links provide opportunity for branding.

Although many factors contribute to the overall success and high ranking of your website, remember that you must continue to build the quality and number of inbound links to your site. This is especially true if there are a lot of competing websites in your industry.

Let the Search Engine Marketing Specialists at The InterCon Group develop and execute your Link Development Strategy today.

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3 comments so far

  1. seopositions on

    Ya, and most people seem to miss the whole link building process, so sometimes just building a few links for your website lets you fly past the competition.

  2. Posicionamiento web 01global on

    What about buy backlinks?

    • ticg on

      Buying multiple back links is not recommended for SEO. Getting a back link from a website that has a high page rank, and offering a reciprocal link to that site would be better.


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