Why Good Web Design Matters

As the number of business websites accessible via search engines grows to astronomical proportions, the cardinal rule of “content is king” may steer those who are creating a new website or redesigning an old, in the wrong direction. YES, what words or text you have on your website matters so that your visitors can find you in search engines such as Google, Yahoo and MSN. But if visitors get to you and can’t easily find the information or products they want on your site, or the design isn’t pleasing to the eye, you will lose that visitor to the next website listed on the SERP (Search Engine Results Page).

This list highlights 10 bad design issues to avoid if you intend to build a truly great website that is also visitor friendly.

  1. Poor quality images, blurry or fuzzy
  2. Too much bold or italicized text
  3. Frames! (an outdated website building platform)
  4. Graphics that look like a link but are not (confused the visitor!)
  5. No contact information or not enough methods to “Contact Us” (form, phone, address)
  6. Too many graphics & images or “graphics heavy”
  7. Too many unmatched font types
  8. A non-working back button
  9. Placing navigation and graphics where users least expect them to be

The old saying, “you only have one chance to make a good first impression” applies to your website. If that coveted visitor gets to your site and does not like what they see, you will lose them and they won’t return.

Search Marketing & Web Design Professionals can help you . If you are in need of a website usability study or analysis of your current website, or require experienced assistance in designing and building a new website, contact us today for more information.

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