Archive for October, 2008|Monthly archive page

What Constitutes A Great “Keyword”?

Many times a potential new client informs you that they already have the #1 position on Google – so why would they need to do online marketing? They type a keyword they assume is driving traffic to their website into the Google Search Box and their company appears in the #1 position, which is often referred to as “prime real estate”.As Search Engine Marketing Specialists, the first step is to perform keyword research. Is anyone really searching for that keyword? 9 out of 10 times, that word or phrase is not a word that is frequently typed into the search bar. So even thoughthey are appearing in the 1st position for that particular keyword no one will find them!

A Search Engine Marketing Specialist will always conduct a Keyword Research report based on information the client provides.  This report lists the keyword phrases searched, along with the number of searches conducted for each keyword phrase each day on search engines such as Google and Yahoo.  It also shows the number of competing Web Pages (your competitors) vying for top ranking under the keyword phrase.

As you can see from the chart below, the sample keyword phrases “surplus metals” and “selling surplus metals” yield 0 searches.  What does this mean? Even if you have #1 or #2 ranking under these search terms, it will not generate any traffic or direct visitors to your site.  Our goal as Search Engine Marketing Specialists is to discover highly targeted search phrases unique to that client’s niche and get top 10 rankings for these terms.   This process will efficiently and effectively deliver targeted visitors to your website.

Keyword

# of Searches in 24Hrs

# of Competing Web Pages

metal distributor

2

263000

used metal plate roll

3

340000

scrap metal buyers

8

975000

scrap metal pricing

18

2050000

used metal plate rolls

4

2720000

surplus metals

0

selling surplus metals

0

aluminum metal distributor

0

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Why Good Web Design Matters

As the number of business websites accessible via search engines grows to astronomical proportions, the cardinal rule of “content is king” may steer those who are creating a new website or redesigning an old, in the wrong direction. YES, what words or text you have on your website matters so that your visitors can find you in search engines such as Google, Yahoo and MSN. But if visitors get to you and can’t easily find the information or products they want on your site, or the design isn’t pleasing to the eye, you will lose that visitor to the next website listed on the SERP (Search Engine Results Page).

This list highlights 10 bad design issues to avoid if you intend to build a truly great website that is also visitor friendly.

  1. Poor quality images, blurry or fuzzy
  2. Too much bold or italicized text
  3. Frames! (an outdated website building platform)
  4. Graphics that look like a link but are not (confused the visitor!)
  5. No contact information or not enough methods to “Contact Us” (form, phone, address)
  6. Too many graphics & images or “graphics heavy”
  7. Too many unmatched font types
  8. A non-working back button
  9. Placing navigation and graphics where users least expect them to be

The old saying, “you only have one chance to make a good first impression” applies to your website. If that coveted visitor gets to your site and does not like what they see, you will lose them and they won’t return.

Search Marketing & Web Design Professionals can help you . If you are in need of a website usability study or analysis of your current website, or require experienced assistance in designing and building a new website, contact us today for more information.

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