SEO and Google’s Search Dominance

If you use a computer and the internet daily, you probably favor one search engine over another. Many of us prefer to spend the majority of time online using our favorite engine . The chart below displays the search volume (%) of the 4 major search engines during the month of August 2008. Clearly, Google captures the dominant share of online searches with 71%.

Rank

Search Engine

Volume

1.

http://www.google.com

71.01%

2.

search.yahoo.com

18.26%

3.

search.msn.com

4.25%

4.

http://www.ask.com

3.45%

Source – Hitwise.com – August, 2008 – based on volume of searches.

Your website will need a well researched and planned search engine optimization (SEO) strategy to ensure you will show up on the Search Engine Results Pages (SERP’s). Doing so will enable you to capture your fair share of online business from Google and the other Search Engines. Do nothing and you risk losing potential business/revenue to your competitors, who may already benefit from a successful SEO program.

QUESTION -CAN AND SHOULD YOU OPTIMIZE FOR GOOGLE ONLY?

A good SEO firm will know how to perform keyword research, analyze your website,  write excellent, keyword-rich content – all of which are crucial for top ranking on all search engines. A site that has keyword rich content, quality inbound links, a visitor friendly domain name and “sticky” site features that engage visitors will typically perform well on Google.Typically, if a site ranks well on Google, it will also rank nicely on Yahoo, MSN and ASK. There is no guarantee that sites will rank well even when the best effort is put forth however due diligence usually wins over time.

There is no time like the present to begin a Search Engine Optimization program for your website!

Advertisements

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: