Archive for September, 2008|Monthly archive page

SEO and Google’s Search Dominance

If you use a computer and the internet daily, you probably favor one search engine over another. Many of us prefer to spend the majority of time online using our favorite engine . The chart below displays the search volume (%) of the 4 major search engines during the month of August 2008. Clearly, Google captures the dominant share of online searches with 71%.

Rank

Search Engine

Volume

1.

http://www.google.com

71.01%

2.

search.yahoo.com

18.26%

3.

search.msn.com

4.25%

4.

http://www.ask.com

3.45%

Source – Hitwise.com – August, 2008 – based on volume of searches.

Your website will need a well researched and planned search engine optimization (SEO) strategy to ensure you will show up on the Search Engine Results Pages (SERP’s). Doing so will enable you to capture your fair share of online business from Google and the other Search Engines. Do nothing and you risk losing potential business/revenue to your competitors, who may already benefit from a successful SEO program.

QUESTION -CAN AND SHOULD YOU OPTIMIZE FOR GOOGLE ONLY?

A good SEO firm will know how to perform keyword research, analyze your website,  write excellent, keyword-rich content – all of which are crucial for top ranking on all search engines. A site that has keyword rich content, quality inbound links, a visitor friendly domain name and “sticky” site features that engage visitors will typically perform well on Google.Typically, if a site ranks well on Google, it will also rank nicely on Yahoo, MSN and ASK. There is no guarantee that sites will rank well even when the best effort is put forth however due diligence usually wins over time.

There is no time like the present to begin a Search Engine Optimization program for your website!

Is Organic Search Engine Traffic Better Than PPC?

Many Website owners begin their online marketing efforts wondering which search engine marketing tactic will be most effective…  Organic Search Engine Optimization or Pay per Click Search Marketing?   The answer is tandem utilization of Organic and Pay per Click search engine marketing has proven to be the most effective.   If however, you want to tap one area initially, we suggest the following:

A. Determine your patience level – While both Organic Search engine Optimization and PPC marketing deliver amazing results, organic optimization requires a longer time period to implement and perfect … as much as 6-8 months.   Assuming your Website is content rich, a PPC campaign can be up and running in ¼ of the time.

B. Budget – PPC search engine marketing enables you to implement as many keywords as your money can buy.  The question is, can you sustain a significant expense ongoing?

Organic search engine optimization is more cost effective over the long haul, yet much more cumbersome to modify.

C. Testing – There is no faster and more economical testing vehicle than Pay per Click Marketing.  In an instant, you can change bid prices, keywords, ad variations, geographic targeting and more.  You have the luxury of running as many keywords and ads as you want, where you want and when you want.

D. Market Reach – 75% of Internet users click organic results compared to 25% who click paid listings.    Your keyword/ad visibility is limited to the PPC search engine itself and its network of Websites.      In the case of Google… this is significant.  Organic optimization enables you to achieve greater visibility across a multitude of search engines (Google, Yahoo, MSN, ASK) and their networks. Potential visibility is therefore higher organically, coupled with the fact more visitors opt to click organic results means more traffic is potentially generated via organic SEO.

Since most visitors spend time researching products and services online before they act or purchase, it is imperative to be found in as many potential “spots” as possible. Each Website has its own unique selling propositions and goals, thus what works for one site might not work for another.  Your job is to determine what works best for you and fine tune it on an ongoing basis.  The power of a strong organic search engine presence coupled with a well researched and planned PPC campaign can be a winning combination.

The first step of any online marketing endeavor is to include tracking/analytics on your Website from day one. Google Analytics is a free tool and can be set up on your site easily.

The Internet is the only advertising medium that affords you the opportunity to track your campaigns down to the keyword level and thus determine the ROI of every campaign.

SEO and PPC Consultants

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