Google’s New “Caffeine”, How Will It Impact Your Google Rankings?

Matt Cutts, long time Google employee, PHD, engineer, and search spokesperson talks about the new and improved Google Search Technology nicknamed “Caffeine”  in this video interview. He provides the url of the Beta/trial version of Caffeine, so you can compare search results in the old Google versus the “new” Google, side by side to see how your site will fare on select keywords that are important to your business.

Worthwhile viewing though a bit long, this video confirms that the search giant Google continues to morph and change over time and won’t be left in the dust by Bing’s, or any other engine’s advanced search technology.

Its tough to keep up with all the changes in the Search Engine World, contact The InterCon Group today to ensure your website grows or maintains its search engine rankings.

Web 2.0 and Your Website

Whether you surf the Internet frequently for business or personal use, handle marketing for your Website, or just consider yourself technologically savvy, you have probably seen or heard the phrase “Web 2.0”. So what exactly is Web 2.0 and what effect is it having on Search Marketing?

Wikipedia defines Web 2.0 as;

“Web 2.0 is a living term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, collaboration and  functionality of the web. Web 2.0 concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and collaborative tagging.”

Many commercial and personal Websites are using videos, blogs, and social bookmarking to provide an enhanced experience for their visitors. If your Website hasn’t changed since the early days of the Internet, it’s time to investigate the “Web 2.0 opportunities” available today.

Start small by implementing a blog that links to your Website or is incorporated into your site.  Google.com offers free blogging services to account holders through www.Blogger.com . You can choose from a variety of templates and designs and blog like a pro in no time at all. WordPress.com also offers a free blog service in exchange for running advertising on your blog, however you can pay a small fee to exclude advertising.

If you want integrate video, visit www.UStream.com . All you need is an Internet connection and video camera to quickly broadcast and communicate with your Website visitors via live or recorded video! Website videos engage visitors and encourages repeat visits to your site.

The concept behind social bookmarks is rather than saving a bookmark to a Web page in a browser such as Internet Explorer or Firefox, users save the bookmark to a publicly accessible Website such as www.Digg.com or http://delicious.com . This enables others who would not normally see the bookmark to be exposed to it and possibly share it. Some social bookmarking sites also employ a voting system to enable users to indicate what bookmarks they found interesting. The more votes/popularity a Website receives, the greater the exposure and generated back links, which helps establish the site’s Search Engine Rankings.

Contact Web 2.0 Search Marketing Consultants today for information on how to bring your Website and your bottom line up to speed using the latest Web 2.0 trends.