Archive for the ‘SEO vs. PPC’ Category

Search Engine Optimization Pays Off

As an SEO firm, we firmly believe that organic search delivers more and better converting visitors to your site as compared to paid listings. This outstanding article from emarketer.com online provides more information and a chart of of US Search Engine Spending vs. Optimization efforts, certainly validates what we suspected all along….

Consumers prefer organic listings to search ads

When to Hire a Search Engine Marketing Firm

Before working for The InterCon Group, I worked for a small manufacturing company. Working in any small company, you switch from one responsibility to the next, wearing many different “hats”. Two of the assignments I was responsible for were online marketing and sales operations. Switching between the two duties it came apparent I needed assistance with the online marketing. However, where and how does one find a reputable  SEO (Search Engine Optimization) firm?  The article below provides useful information when searching for a SEM firm.

When to Hire a Search Engine Marketing Firm from Yahoo Business

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