Recently I read an article by Maria E. Andreu about Marketing during the Holidays.  (http://www.sideroad.com/Marketing/holidays-and-marketing.html).  Many companies don’t realize the importance of Marketing during the holidays, and write off their Marketing efforts at that time.

This article points out that the holiday season is an important time to continue and broaden your marketing efforts.  Using Search Engine Marketing, and Internet Marketing is an excellent way of doing this.

The InterconGroup is a leading Search Engine Marketing Firm.  We develop visually stimulating websites that rank our clients in the TOP 10 positions on search engines and drive target leads to their sites.  This both increases sales and brand awareness.  The InterconGroup also specializes in Pay Per Click Marketing; another marketing strategy utilized to increase sales and market awareness.

Contact The InterConGroup before the Holiday season begins to Develop your Search Engine Marketing Campaign

I recently read a fantastic article, by Mona Elesseily, about tailoring paid ad copy to meet consumer buy cycles.

PPC(pay per click) advertising can be a great supplement to your website’s organic search engine optimization efforts, especially during highly competitive peak buying seasons.

Contact The InterconGroup, Search Engine Marketers to develop your PPC campaign geared towards your consumer’s buying cycle. Our Pay Per Click specialists generate ads and increase relevancy by delivering appropriate messages at the right time in the buy cycle.

I have to admit up until now social media sites such as My Space or Facebook have not thrilled me to the point of actually wanting to go in and create a profile page of my own. I didn’t want my life “out there” on the internet, exposed for the whole world to see. TICG (The Intercon Group) created a business page on Facebook and started to blog consistently, to build our exposure on the web and help our search engine rankings. I still did not get on the band wagon…

Then I was introduced to Twitter… this particular form of social media, known as “micro-blogging” or expressing yourself in 140 characters or less, intrigued me. Thus, I set up a twitter account and created a profile. I liked the limit of 140 characters, as you have to get to the point without droning on and on. At The InterCon Group, we have been coming up with ways to inform our followers on Twitter of the latest SEO information and news. We post a “tweet” or a small intro and a link to an article that would be of interest. “Tweet topics” include the latest developments in SEO (Search Engine Optimization), PPC Advertising or our latest blog entry which focuses on current marketing trends.

If you have a new product launch and want to spread the word fast…use Twitter and tweet it to your followers. If nothing else, you get to be among the millions joining the new found craze…Twitter!

I found a very interesting article about Online Marketing. If increasing online business is a priority for your organization, it is imperative that you use the right Internet Marketing resources.

The Top 6 Marketing Lessons of 2008 (Lisa Wehr)

The InterCon Group, specialists in online Marketing, SEO, and Search Engine Marketing can partner with your organization to develop an Internet Marketing Campaign customized to meet your corporation’s needs.

It is critical to understand that hiring an SEM firm can be a financial investment that can provide great results.

Check out this article and heed the warning for those companies bringing SEM in-house without the proper personnel or training to support such an effort. In order for a company to save marketing dollars by bringing SEM in-house, it is imperative to hire In-House SEM  Experts to properly train the people in charge. Today’s economy has everyone analyzing every penny spent in their businesses, especially marketing dollars. Many businesses feel marketing is dispensable, but the smart decision makers know a down economy is the BEST time to continue marketing.  Only the company’s marketing today will be standing at the forefront when the economy turns around (and it will!).